High prices and low-level perks added up to muted enthusiasm for Porsche’s NFT release. Learn why and what to avoid
Équité x Innocos hosted a metaverse workshop in Monaco. Here are some of the key implications.
There’s a paradigm shift occurring but maintaining the fundamentals remain key to ensuring real luxury
The significant changes that Web3 represents are still being misjudged by the majority of luxury players. Labels need to remember exactly what the metaverse is — and will become.
Designed for instant hype rather than long-term value, many metaverse projects are a recipe for disaster. Here are core strategies to make Web3 count.
Jumping into the metaverse just for the sake of it is one of the biggest mistakes a luxury group can make. So why are so many doing it?
When it comes to the metaverse, is luxury forgetting strategy? With the rapid commoditization of digitable tokens, it’s simply not enough to hope customers apply value to your offering.
The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how?
The metaverse is the next iteration of our reality, where virtual and physical realities merge into one. In this interview, Daniel Langer of Équité elaborates on the new rules to play to win in the luxury metaverse.