“Équité advises luxury brands to build the strongest possible brand equity, create the strongest possible value for customers, and connect as much as possible with them”
Elevate your brand and disrupt your category with a quantum-shift in extreme value creation.
“The ability to raise prices in the luxury sector is a critical success factor for brands. The stellar performance of LVMH’s top brands, including Louis Vuitton and Dior, is the result of an uncompromising focus on brand equity building, brand storytelling and precise execution of the brand experiences.”
Équité CEO Daniel Langer in Forbes, January 2023
We create extreme value for luxury, lifestyle, hospitality, and consumer brands across industries from products to services, from market leaders to startups, worldwide through brand positioning, cultural capital, strategy, messaging, pricing, and desire-creating experiences. We think in maximum differentiation, so that you can disrupt. Being seen as competency, innovation, and technology leader in what we do sets us apart and makes us trusted by the most iconic brands in the world.
How we work for our clients
“The new savior-faire in luxury is to create a reality in which clients feel high desirability because the brand can create cultural capital for them."
Équité CEO Daniel Langer in Forbes, January 2023
Équité’s luxury and brand strategy insights are regularly featured in the most relevant publications worldwide. Équité CEO Daniel Langer is one of the global "Top Five Luxury Key Opinion Leaders to Watch” by Netbase Quid, alongside Alessandro Michele (Gucci) and Bernard Arnault (LVMH).
Key Opinion Leader List For All Things Luxury by Netbase Quid
Interview with Équité CEO and Executive Professor Dr. Daniel Langer at IMPACT
Équité CEO Daniel Langer hosts the first Pepperdine Disruptive Luxury Symposium in Malibu, California
Trusted by the best
"Having worked with Daniel for many years and knowing his expertise in Luxury and Brand Equity, every brand will be in good hands with Équité.”
Pietro Beccari, CEO Louis Vuitton and Executive Board Member of LVMH
"I loved learning from Daniel. His background working with many of the world’s top luxury brands has created a wonderful foundation for creating Équité. He takes both a scientific and artistic approach to helping others understand the DNA of the brand(s) they represent, an insightful and well-rounded approach that is needed in today’s competitive marketing environment."
Jessica Blotter, CEO Kind Traveler
creating DESIRABILITY and pushing the envelope on CULTURAL relevance, sustainability and impact for a digital reality in which Gen z are shaping the future
Expertise for a digital world with young and highly demanding consumers
Our insights into luxury brand positioning and brand building for affluent Millennials and Gen Z in times of uncertainty and rapid change are unique and implemented in projects all over the world. Higher expectations, fully digital brand interactions and shorter attention spans require radically different brand building strategies. Our advanced luxury methodology is taught at leading business schools and regularly featured in the global media. We will partner with you long-term, creating precise strategies leading to more desirability - including in the metaverse - and inspiring your teams with masterclasses about the future of luxury.
create extreme value for your brand
Équité reinvented the brand strategy process to address the needs of brands in the age of acceleration, digitization, and disruption. Our innovative approach merges unparalleled extreme value creation competency, deep global insights about luxury, pricing, and strategy with artificial intelligence and advanced digital real-time consumer-insight tools for high-precision execution. Our goal is to create most relevant and unique brands and consumer experiences.
Équité founder and CEO Daniel Langer is one of the world's most renowned experts on brand building and extreme value creation in a digitally disrupted world and with Millennials and Gen Z, a global "Top Five Luxury Key Opinion Leader to Watch 2021". He won multiple awards for his work with brands in Europe, Asia, and the USA. He is the Executive Professor of Luxury Strategy, Disruption, and Pricing at Pepperdine University in Malibu, California, where is building a world-class center for disruptive luxury and where he is teaching MBA students. He also teaches at NYU and has been invited as a guest lecturer at London Business School, Singapore Management University, and others.
With his team, he consults some of the world's most admired and iconic luxury, lifestyle, and consumer brands and is an advisor to top-managers in the luxury industry. He is also a court expert in high profile legal cases in the luxury space and provides his brand evaluation and due-diligence expertise to investment firms in multi-billion dollar M&A projects in the luxury and lifestyle space.
Daniel is the author of several top-rated luxury management books in English and Chinese and is frequently featured in leading global media publications like Forbes, The Economist, The New York Times, Financial Times, Business of Fashion, Skift, Robb Report, Nikkei, Tatler Asia, South China Morning Post, and Jing Daily.
He is a regular keynote speaker and panelist at global conferences and company events and offers tailor-made luxury, pricing, and metaverse masterclasses for companies and individuals in Europe, USA, Middle East, and Asia.
His education includes Harvard Business School, and he holds an MBA and a Ph.D. in luxury management. He pioneered luxury science with his breakthrough research on decoding the luxury value drivers, building extreme value and creating sustainable competitive advantage for luxury, lifestyle, and consumer brands.
Contact us for a first discussion on how we can create extreme value for you. Let’s start the quantum-shift for your brand.
Please use this form or write to us at contact@equitebrands.com
